Helmond is a small city in the south of the Netherlands. The city has a undeniable stigma and a learn to love type of vibe. The cities municipality together with five of the mayor cultural institutions tasked us to create a community that would help youth in Helmond get more involved with cultural events.
Joong is a local dialect word that describes a group of young people. The objective of this community is to make sure the new generation is heard rather than ignored. And help both the council and local businesses to reach this audience by youth participation.
